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  • Archive for July, 2010

    Mexico 2010: Enter the Detonators


    2010 - 07.26

    By Al Giordano

    In recent weeks, Mexican television viewers have been deluged with an advertisement in power rotation on all networks, including cable channels, from an apparently wealthy consortium called “Iniciativa México,” or, the Mexico Initiative.

    The ad features head coach Javier Aguirre of Mexico’s national soccer team (the original ad appears here) strutting around the Mexico City monument known as the Angel of Independence, wearing a suit jacket and unbuttoned white shirt, noting that 2010 marks the bicentennial of Mexican independence and the centennial of the revolution of 1910. And, he encourages the people of the nation not to fall into “the old complexes” this time and to be positive and sunshiney in this historic year.

    You can’t make this stuff up!

    The reaction on the street, in the markets and other public places, was overwhelmingly negative. “Who is this futbol coach to tell us what to do?” was the typical reaction this reporter received everywhere he asked. Interestingly, everybody had seen the ad, and hated it.

    Aguirre had already caused a national scandal last February when he told a Spaniard sports network that “Mexico es jodido” (“Mexico is fucked”) (more…)